Media Kit

Overview

The Well Fed Network is a compilation of blogs focused on informed, high quality, food-based content. We endeavor to provide our readers with reliable information and opinions with a strong level of trust.The Well Fed Network provides an extremely targeted way to reach your audience through niche-topic sites. Because of the intimate and trusted nature of blogs, they are fast becoming the hot, new marketing medium and are widely considered to be the next best thing to word-of-mouth marketing.

  • Blog readers are passionate and highly influential trend setters
  • Blogs reach hyper-targeted audiences, which results in targeted advertising
  • Blogs have loyal readerships with emphasis on trusted content
  • Blogs are updated daily which results in a high percentage of return visits; the perfect environment for fostering brand awareness

The Well Fed Network provides a unique opportunity for marketing to a highly attractive blog reader audience that is young, wealthy, on broadband, and spends a significant amount of time online.

For advertising rates and more information, please contact Cate O’Malley at advertising@wellfed.net.


Channels

The Well Fed Network is comprised of the main Well Fed site plus a myriad of niche channels. Site-wide advertising is available or you can pick from the channels below to target and hone your ad campaign.

Wellfed.net
http://www.wellfed.net/
Wellfed.net is the parent site for The Well Fed Network. This blog hosts Well Fed company news, the best daily posts from our other channels, and it serves as a repository for network recipes. Wellfed.net is an ideal advertising outlet that will reach bloggers and those with an interest in food and drink.

A Nice Cuppa
http://www.anicecuppa.net/
The Nice Cuppa channel deals exclusively with coffee & tea–featuring tasting notes, product reviews, articles on the latest coffee & tea gadgets and more. This is the perfect venue to advertise your specialty coffees, teas and accessories.

Cook Smarter
http://cooksmarter.net
The Cook Smarter channel helps you cook better, faster, smarter; we’ll show you tips and tricks to make your kitchen time efficient.

Edible TV
http://edibletv.net
If it’s food and/or wine-related and on TV, it’s on Edible TV.

Fit Fare
http://www.fitfare.net/
The Fit Fare channel focuses on healthy eating and nutrition. The articles cover a range of topics including healthy recipes, where to shop, dieting information and food-related health news. If you want to reach a health-conscious food audience, then this is the channel for you.

Food Bound
http://www.foodbound.net/
This network site content has been merged with Paper Palate. Please see Paper Palate for description.

Get Your Grill On
http://www.getyourgrillon.net/
Charcoal, smoker, gas … hot and tasty, right to your table.

Growers and Grocers
http://www.growersandgrocers.net/
The Growers and Grocers channel covers topics ranging from the farming industry all the way to the market and has a political/green/sustainable practices bent. This is the perfect venue to advertise your specialty artisanal products, CSAs, farmers markets or grocery stores.

Just Baking
http://www.justbaking.net/
Fresh from the oven, we’ll be talking about cookies, cakes and breads, and we won’t stop there.

Paper Palate
http://www.paperpalate.net/
The Paper Palate channel concentrates on food in print–specifically newsprint and food magazines. Content in this channel leans towards trendsetting and the latest news in food and industry happenings. Posts range from opinion pieces on articles, reviews of recipes and writer/editor/publisher interviews.

Sugar Savvy
http://www.sugarsavvy.net/
The Sugar Savvy channel focuses on all things chocolate and candy. Topics on this site include candy and chocolate reviews, recipes, industry news and more. If you’re looking to target audiences with a sweet tooth, this is the channel for you.

The Cook’s Kitchen
http://www.thecookskitchen.net/
What you need, what to buy and where to buy it.

The Spirit World
http://www.thespiritworld.net/
The Spirit World channel covers all facets of liquor including alcohol reviews, industry happenings, bartender interviews, cocktail recipes, appetizer pairing ideas, bar reviews and more. The Spirit World is the perfect channel for marketing to cocktail savvy adults.

Well Fed on the Town
http://www.wellfedonthetown.net
This site covers restaurant and eating establishment visits, food and wine industry events and more.

Wine Sediments
http://www.winesediments.net/
The Wine Sediments channel deals with everything wine–including non-alcoholic wines, fortified wines and sparkling wines. Topics in this channel will cover wine tastings, accessories, wine tours, wine news and more. This is the ideal venue to market to wine aficionados of all levels.


Audience

The Well Fed Network reader demographics as of July 2006:

Gender

  • 59% Female
  • 41% Male

Age

  • 30% over 55
  • 30% 36 - 45
  • 25% 30 - 35
  • 15% under 30

Income

  • 41% $80,000 or more
  • 18% $50,000 - $69,000
  • 23% $30,000 - $49,000
  • 18% under $30,000

Education

  • 5% Ph.D.
  • 19% Master’s Degree
  • 14% Some Grad School
  • 29% Bachelor’s Degree
  • 9% Associates Degree
  • 24% Some College

Online Purchases

  • 55% 1-5 purchases per month
  • 25% 1-5 purchases per season
  • 20% 1-5 purchases per year

Rates and Specifications

The Well Fed Network offers highly targeted and quality advertising exposure at low set rates.

Choose network wide ads or specific channels, all at the same cost. Ready to order? Please contact Cate O’Malley at info@wellfed.net. 

Submission Guidelines

  • 25K maximum file size for all units
  • Accepted formats: GIF, Animated GIF (3 loop max), JPEG, HTML
  • Ad units must launch a new browser window when clicked
  • Creative must be submitted at least 5 business days in advance of desired start date for proper testing and implementation
  • Ads are hosted by Well Fed; we do not currently accept 3rd party ads
  • At this time we do not support Flash or rich-media platforms such as Eyeblaster Payment & Terms
  • $50 minimum purchase
  • Payment must be received in full prior to running ad campaign
  • We accept checks, credit card or PayPal
  • Discounts are available for large buys, please contact us Ad Creative Policy
  • Well Fed has final approval for all ads with respect to editorial/creative content
  • Well Fed reserves the right to reject any ad campaign (prior to running) which promotes undesirable wordings, pictures, etc. If you require assistance with ad design/creation, have special advertising needs, or would like to discuss partnership opportunities, please contact us and we’ll work with you to create a campaign that suits your needs and budget.