Well Fed Network

Posted by Cate O’Malley on Edible TV

Food Network chef Ingrid Hoffmann has joined forced with the folks at Tostitos on their new “Free The Fun” campaign. The campaign, which will go through December, is designed to encourage people to enjoy Tostitos at any occasion, and will be featuring coupons, recipe booklets, giveaways and more. During the campaign, you will be able to get food tips and tricks from Hoffman, using Tostitos for anything from tailgating parties and holiday affairs.“Working with Ingrid Hoffmann, who is known for her deliciously simple recipes and, of course, her vibrant fun personality is such a natural fit for the Tostitos brand,” said Ann Mukherjee, group vice president, marketing, Frito-Lay North America, in a recent press release. “Ingrid brings the Tostitos brand essence to life with her creativity and energy, and now our shared fans can bring that same fun spirit into their own cooking and entertaining with friends and family.”

“For me, food and entertaining go hand in hand, so I’m thrilled to work with Tostitos and share my ideas,” said Ingrid Hoffmann. “Whether it’s developing exciting new recipes or coming up with tips, entertaining is all about good food, having fun and of course great conversation around Tostitos!”

Upcoming events include:
- a Tostitos “Free the Fun” sweepstakes where the winner will make an appearance on Ingrid’s show, Simply Delicioso, and will get a Food Network studios tour and a trip to Miami.
- a Summertime promotion at www.foodnetwork.com/tostitos to submit your favorite Tostitos recipes.

“This promotion with Tostitos marks the first time ever that Food Network has leveraged one of its talents for such a rich, innovative campaign,” said Jon Steinlauf, senior vice president of ad sales, Scripps Networks. “This program demonstrates how Scripps Network is breaking out of the standard advertising box to strengthen and evolve its relationship with its clients and its talent.”

You can get more information and check out Ingrid’s Tostitos recipe ideas right here.

Photo from Food Network.