Food Network Predictions
Posted by Madeline Miller on Edible TV
Well, the LA Times is yet again predicting the demise of the Food Network. It all goes back to the cancellation of Emeril Liveand the . So, here’s my question: why does change at the Food Network mean that it’s all downhill from here? Why can’t it change into something new and better?
Well, apparently Mario Batali thinks that the change is not in the right direction. He “took a gentle swipe at his sometime bosses in the New York Times, saying the channel is dumbing down its programming to attract more viewers.” The LA Times thinks Mario was “right, but for the wrong reason.”
Basically, the argument is that the Food Network’s current programmig is “equivalent of gruel, thin and watery, all trying to attract more male viewers to the channel. In this effort, Chefs turned into Hosts, Food became Lifestyle, and Traveling Tips (somehow) morphed into Gimmicks.”
The Times pins its hopes for the future of the Network on Next Iron Chef winner Michael Symon and bemoans the introduction of “2 Dudes Catering.” In fact, the Times traces all the issues back to one show:
It all started in 2006, when George Duran came into our living rooms as “Ham on the Street.” The portly Duran had “serious fun with food” but wacky cooking with power tools and microwaves didn’t work, so now Duran hosts “The Secret Life Of . . . ” replacing wimpy Ryan Seacrest wannabe Jim O’Connor. Unfortunately for everyone, Duran’s got a monotone that gives this entertaining collection of food-themed B-roll the appeal of overcooked tripe.
About the same time, Duff Goldman started showing up on various Food Network “challenges.” This innovative cake decorator from Baltimore looks like Uncle Fester found the bong. Duff embodies the irreverent personality the Food Network’s pushing. So now we have “Ace of Cakes,” not so much a “show” as a docu-dramedy about his shop, Charm City Cakes. It’s great that Duff hired his buddies, but cake decorating is an art form, specialized and intense — and far more interesting than anything we see on this show each week.
Duran begot Duff, and they Xeroxed Duff to give us Fieri. That’s Guy Fieri, winner of the Food Network’s second season of its aptly named reality-series “The Next Food Network Star.” With his white-blond spiked hair and sunglasses hanging on the back of his neck, this self-confessed “Guido” makes food that is “off the hook.” Fieri doesn’t cook. Well, he did, for six episodes, but that was kind of boring. So they shoved him into a red convertible and made him the host of “Diners, Drive-Ins and Dives.”
So what do you think? Are things really that bad? Do you see this change at the Food Network as all good, all bad, or something in between?





Actually, I enjoy Guy Fieri and his “off the hook” personality. I do find that some of the newer shows don’t appeal as much to me, but hey, not all shows are going to appeal to everyone. I do agree that they need to change things every once in awhile to freshen up the programming. I don’t think cancelling Emeril Live was a bad decision, I honestly change the channel every time I see him… he was never one of my favs.