Bobby Flay Kitchen Products Line
Posted by Madeline Miller on Edible TV.
After recently eating at his Mesa Grill Restaurant in Las Vegas, I am officially a Bobby Flay fan. Sure, I love his cookbooks (especially Boy Gets Grill), but I have officially recognized the genius of the guy and decided if he is a little cocky, that’s just fine because he’s got the skills to back it up.
It seems Bobby has his fair share of fans, since Kohl’s announced that it will launch a line of Bobby Flay kitchen products this spring. The store already has a line of Food Network products, but this line will be all Bobby, all the time. He is the first to collaborate on a branded line, with other stars probably joining him later.
The Bobby Flay line will include cookware, dinnerware, kitchen gadgets, utensils, cutlery, kitchen textiles, kitchen electrics and barbeque tools, all with a Southwestern theme. The products will “be designed with bold colors and rich textures, in a casual style with a Mediterranean influence.”
Apparently, the Food Network products are doing well in Kohl’s, especially the white dinnerware. The line will expand with small electrics in the near future.
